Transform. Expand. Accelerate.

WITH THE POWER OF BETTER MEDIA

Because Better Media Builds Better Brands.

For agencies, marketers, publishers and ad-techs Doug Ray is a highly awarded media and marketing expert who can help you navigate the ever changing media landscape.

The Ray Media Advisory Difference

From CEO to Expert-on-Demand, my mission remains the same: To help ambitious leaders gain sustainable competitive advantage through media.

Innovative Leadership

Prior to launching Ray Media Advisory, I served in numerous Executive Leadership roles including CEO, Chief Product Officer and President of Product and Innovation, among others.

As Carat’s CEO and Global President, I led the agency through a period of exceptional growth, more than doubling agency revenues. As the first Chief Product Officer for dentsu Media Global and dentsu Americas, I helped steer the global launch of dentsu gaming and the award-winning, multicultural podcast series, “More Than That with Gia Peppers”.

Unparalleled Perspective

In the past decade, I have led or participated in nearly 50 media reviews, totaling more than $32 billion in billings. And won more than 50% of these.

The media market is changing faster than ever before -- and with more than 30 years of helping companies grow, we can leverage my experience, expertise, networks, and track record of innovative media solutions to help you discover new opportunities, optimize existing capabilities, and introduce new partnerships.

Unbiased Expertise

So far in my career, I have been honored to be named Media Executive of the Year, Media Maven, Agency Innovator, and a Legend & Leader. I also received NABOB’s National Service Award and Microsoft’s Global Social Impact Award.

I believe in the power of media to create better business outcomes and a better, more connected world. As an independent strategic advisor, I bring a unique point-of-view: one that is not tied to a corporate agenda or biased outcome. And one that brings clarity and helps you move more expertly through media.

Meet the Team

  • James Allen

    SENIOR ADVISOR

    James has held leadership positions across several functions at media agencies, including strategy, innovation, and product. Before co-founding extramedia.co, a boutique media agency for small and medium-sized brands and agencies, James was the Head of Strategy at Carat, where he led the development and execution of media strategies for the world’s largest advertisers across the agency roster, including adidas, Mastercard, Pfizer, Procter & Gamble, and United Airlines, among others.

    James specializes in communications, media, and product strategy.

  • Joey Medici

    SENIOR ADVISOR

    Joey has spent his career in media, working across strategy, digital activation and ad operations. Most recently, Joey was Strategy Director at Carat where he managed teams to develop and implement breakthrough strategies for technology, QSR and athletic footwear brands such as Microsoft, Cracker Barrel and Reebok, among others.

    Joey is also the Co-Founder of extramedia.co. He specializes in communications, media and digital strategy.

  • Helen Johnsen

    SENIOR ADVISOR

    Helen has a proven track record of leading transformation and building high-impact media organizations in the US and internationally.  In her most recent role as Global Media Director for META, she spearheaded the global media organization from the ground up.  Agency side, Helen led teams managing clients such as Procter & Gamble, Burberry, Beiersdorf, and LEGO.

    Helen specializes in strategy, organizational design, and agency partnerships.

  • Marc Parillo

    SENIOR ADVISOR

    Marc Parillo is a former management consultant who brought a business and data-oriented acumen to marketing at GALE Partners, a fast-growing, award-winning marketing agency. Over his 8-year tenure at GALE, Marc held roles such as Head of Strategy and Chief of Staff, contributing to more than 60 key projects and developing an integrated marketing practice that spans audience research, creative, media, and technology.

    Marc specializes in first-party audience segmentation and analyses, qualitative audience research, brand strategy, loyalty and CRM strategy, and customer acquisition.

  • “Doug’s vision of the possible has inspired large corporations to change their fundamental approach to media. His deep knowledge of the industry delivered with his engaging passion make him a valuable asset to any client.”

    Procter & Gamble

  • “Doug’s creative and strategic approach to media challenges is unmatched. Our engagement led us to growth opportunities that we would not have otherwise identified.”

    American Urban Radio Networks (AURN)

  • "Doug gives 100% to everything he touches. He is a strong leader and earns the respect of everyone he works with, whether that be employee, employer, supplier, or friend."

    Yahoo!

  • "I know that I speak not only for myself and for our other partners, but also for the clients we served, when I say that I would consider it excellent fortune to be able to work with Doug again, and a privilege too."

    DiMassimo Goldstein

  • "RMA illuminated new insights about our brand and its audience. They led a collaborative, iterative and strategically rigorous process that produced a fresh, competitively unique brand positioning. We are energized by this work and how it will come to market in the coming months."

    Blink Fitness (An Equinox company)

  • ”Doug has been tremendously valuable in helping us pivot our company’s focus and accelerate revenue growth. He has helped us develop new products based on his expert grip on market trends and establish new strategic partnerships."

    Consumable